Pinterest Pin Copywriting — Words That Turn Views Into Clicks
A beautiful pin with weak text still gets scrolled past. We write pin titles and descriptions built to earn the click, the save, and the visit to your website.
We Write Pin Copy That Gets Found and Gets Clicked
Pinterest works like a search engine, which means your pin titles and descriptions need to do two jobs at once — get discovered in search, and convince someone to actually click through. Most businesses either stuff in keywords awkwardly or write vague, uninspired text that does neither well.
We write pin copy that balances both. Titles are crafted to include the terms people actually search for, while descriptions add context and a reason to click, written in a natural, human tone rather than robotic keyword lists. We also write alt text for accessibility and additional search visibility.
This service pairs perfectly with our Pin Design work — strong visuals combined with strong copy consistently outperform either one alone.
Every Piece of Text That Affects Your Pin's Performance
We don’t do one-size-fits-all. Every tool we build is tailored to your niche, your audience, and your growth goals. Here are the most popular categories our clients request:
Pin Titles
Short, keyword-rich titles that grab attention and help your pin surface in relevant Pinterest searches.
Pin Descriptions
Natural, benefit-focused descriptions that give people a reason to click through to your website.
Alt Text
Descriptive alt text that improves accessibility while adding another layer of searchability for your pins.
Board Descriptions
Copy that clearly communicates what each board offers, helping both search visibility and visitor understanding.
Call-to-Action Phrasing
Clear, natural calls-to-action woven into descriptions that encourage clicks without feeling pushy.
Seasonal & Trending Copy
Timely pin copy built around seasonal search trends and current interests relevant to your business.
How We Build Your Tool Website — Step by Step
From name generators and calculators to PDF converters and SEO utilities — we design and develop fully functional tool websites that attract organic traffic, keep users engaged, and turn visits into revenue.
Keyword & Audience Research
We identify what your ideal customers are actually searching for related to your pins and boards.
Title & Description Drafting
We write pin titles and descriptions that balance searchability with genuine, natural appeal.
Review & Refinement
We refine the copy based on your feedback, making sure it sounds authentic to your brand voice.
Delivery & Implementation Guide
You receive finished copy ready to apply, along with guidance on how to use it consistently going forward.
What Strong Pin Copy Actually Delivers
Pin copy writing is one of the best ways to attract online visitors, showcase your products, and drive traffic to your website easily.
Better Search Visibility
Keyword-informed titles and descriptions help your pins appear when people search for related terms.
Higher Click-Through Rates
Compelling, natural copy gives people an actual reason to click through instead of just scrolling past.
Consistent Brand Voice
Every pin sounds like it's coming from the same business, building familiarity and trust over time.
More Value From Every Pin
Well-written copy means your existing pin designs work harder without needing any visual changes.
Pinterest Pin Copywriting Packages
Professional copy written to get your pins found and clicked.
Starter Plan
$1,499
$799 /one-time
Limited Time Offer
What's Included:
| Feature | Starter |
|---|---|
| Pins covered per month | 15 |
| Pin title writing | ✅ |
| Pin description writing | ✅ |
| Alt text writing | ❌ |
| Board description writing | ❌ |
| Keyword research included | Basic |
| Seasonal copy updates | ❌ |
| A/B title variations | ❌ |
| Brand voice guide creation | ❌ |
| Revision rounds | 1 |
| Turnaround time | 4 business days |
| Competitor pin copy review | ❌ |
| Monthly performance-based tweaks | ❌ |
| Content calendar copy planning | ❌ |
| Dedicated copywriter | ❌ |
Professional Plan
$1,499
$799 /one-time
Save $700 — Limited Time Offer
What's Included:
| Feature | Professional |
|---|---|
| Pins covered per month | 30 |
| Pin title writing | ✅ |
| Pin description writing | ✅ |
| Alt text writing | ✅ |
| Board description writing | Up to 5 boards |
| Keyword research included | ✅ |
| Seasonal copy updates | Quarterly |
| A/B title variations | ❌ |
| Brand voice guide creation | ❌ |
| Revision rounds | 2 |
| Turnaround time | 3 business days |
| Competitor pin copy review | ❌ |
| Monthly performance-based tweaks | ❌ |
| Content calendar copy planning | ✅ |
| Dedicated copywriter | ❌ |
Enterprise Plan
$1,499
$799 /one-time
Save $700 — Limited Time Offer
What's Included:
| Feature | Enterprise |
|---|---|
| Pins covered per month | 60 |
| Pin title writing | ✅ |
| Pin description writing | ✅ |
| Alt text writing | ✅ |
| Board description writing | Up to 15 boards |
| Keyword research included | ✅ (In-depth) |
| Seasonal copy updates | Monthly |
| A/B title variations | ✅ |
| Brand voice guide creation | ✅ |
| Revision rounds | Unlimited |
| Turnaround time | 2 business days |
| Competitor pin copy review | ✅ |
| Monthly performance-based tweaks | ✅ |
| Content calendar copy planning | ✅ |
| Dedicated copywriter | ✅ |
Why Businesses Choose SearchNexa for Pinterest Copywriting
At Pin Copy Writing, we specialize in creating compelling, SEO-optimized Pinterest content that captures attention and drives action.
Written for Search and Humans
We balance keyword strategy with natural, engaging language, so copy performs well without sounding robotic.
Based on Real Search Behaviour
Every title and description is informed by actual Pinterest search data, not guesses about what sounds good.
Consistent Across Your Entire Account
We maintain the same tone and quality across every pin, building a recognizable, trustworthy brand voice.
Focused on Driving Real Clicks
Our copy is written with one goal in mind — getting people to actually visit your website, not just scroll past.
Pin Copy That Improved Real Click-Through Rates
See how our smart work helped people grow, made businesses better, and got brands to the top.
Recipe Blog — Toronto, ON
Rewritten pin titles with proper search terms significantly increased impressions from Pinterest search.
Home Décor Store — Vancouver, BC
Benefit-focused descriptions led to a noticeable improvement in click-through rate to product pages.
Wedding Planner — Calgary, AB
Board descriptions rewritten with local keywords helped boards surface more often for relevant searches.
Boutique Clothing Store — Ottawa, ON
Seasonal pin copy timed around sales events drove increased traffic during promotional periods.
Fitness Coach — Winnipeg, MB —
Clear calls-to-action in pin descriptions improved website visits from workout-related pins.
DIY Craft Supply Shop — Montreal, QC —
Consistent brand voice across pin copy strengthened overall account recognition and repeat engagement.
Let’s make something great together!
Contact Us Anytime
Contact us anytime to explore your ideas and launch your website seamlessly, effortlessly, and with impact.
Choose your plan
If we’re the right fit, you’ll choose the service agreement that works best for your organization.
Let’s Talk
We’ll chat about your business, goals, requirements, and what we can deliver to boost your growth.
Start Your Journey
Within days, you’ll be experiencing real results like never before.
Explore More Pinterest Services from SearchNexa
Pin Design
Keyword Research & Pinterest SEO
Manual Pinning
Profile & Board Optimization
Tailwind Setup & Scheduling
Pinterest Marketing Services
Any Question
Yes, we can review and rewrite titles and descriptions for your existing pins to improve their performance.
We research actual Pinterest search terms related to your business and work them naturally into titles and descriptions.
No, we write in a natural tone that reflects your specific brand voice, not generic template phrases.
We keep titles concise and front-load the most important keywords, since Pinterest often truncates longer titles.
Yes, we can provide copy in French upon request for businesses targeting Quebec or bilingual markets.
Yes, seasonal copy updates are included in our Professional and Enterprise packages to capture timely search trends.
Turnaround ranges from 4 business days on Starter to 2 business days on Enterprise, depending on your package.
Yes, board description writing is included starting with our Professional package.