Facebook & Instagram Ads — Reach Customers Ready to Buy
Boosting a post and hoping for sales isn’t a Facebook ads strategy — it’s a guess. Without proper targeting, tracking, and creative testing, you’re burning budget on people who were never going to buy from you in the first place.
SearchNexa’s Facebook and Instagram ads services give Canadian small businesses targeted, conversion-focused campaigns — built on real audience research, tested ad creative, and proper tracking so every dollar works toward actual leads and sales, not just likes.
Why Facebook & Instagram Ads Still Work for Small Businesses
With over a billion combined users across Facebook and Instagram, and some of the most precise audience targeting available anywhere online, these platforms remain one of the most cost-effective ways for small businesses to reach exactly the right customers — by location, interests, behaviour, and more.
The problem isn’t the platform. It’s how most small businesses use it. Boosting random posts without a strategy. Targeting audiences too broad to convert. Running the same ad creative for months without testing what actually works. No tracking pixel installed, so there’s no real way to measure what’s driving results.
Proper Facebook and Instagram advertising requires research-backed targeting, creative that stops the scroll, clear conversion goals, and ongoing optimization based on real performance data. We build campaigns around your actual business goals — whether that’s driving leads, online sales, or local foot traffic — and continuously refine based on what the data shows.
This pairs naturally with our Google Ads management for businesses wanting full paid coverage across search and social, and with graphic design for ad creative that actually converts.
Campaigns Built Around Real Audience Data, Not Guesswork
We don’t run one generic campaign type and hope it works. Every campaign is matched to your specific business goal and audience behaviour.
Audience Research & Targeting
We research your ideal customer's demographics, interests, and online behaviour to build precise targeting — reaching people genuinely likely to buy, instead of casting a broad net and hoping for the best.
Conversion Campaign Setup
We build campaigns specifically structured around your conversion goal — whether that's website purchases, lead form submissions, phone calls, or app installs — with the right campaign objective selected from the start.
Ad Creative & Copywriting
Strong creative is what stops the scroll. We design ad visuals and write compelling ad copy that grabs attention in the feed and clearly communicates why someone should click, working alongside our graphic design team for polished, on-brand creative.
Retargeting Campaigns
Most people don't convert on their first visit. We set up retargeting campaigns that re-engage people who've already visited your website or interacted with your content — bringing them back when they're ready to buy.
Pixel & Conversion Tracking Setup
Without proper tracking, you're flying blind. We install and configure the Meta Pixel and conversion tracking so every campaign decision is backed by real data on what's actually driving results.
A/B Testing & Ongoing Optimization
We continuously test different ad creative, audiences, and placements — identifying what's working and reallocating budget accordingly, rather than running the same ad indefinitely and hoping performance doesn't decline.
What Makes SearchNexa's Facebook & Instagram Ads Different
Plenty of agencies set up a campaign and check in once a month. Here’s how we manage Facebook and Instagram ads differently:
Hands-On Daily Monitoring
We actively monitor your campaigns, not just glance at them monthly. Catching underperforming ads early and reallocating budget quickly is how you avoid slow, silent budget waste.
Creative Testing Built Into Every Campaign
We don't run one ad and hope it works forever. Continuous creative testing means we're always identifying what resonates with your audience and refreshing creative before fatigue sets in.
Built for Canadian Small Business Budgets
You don't need a massive ad budget to see results. We structure campaigns around realistic, achievable budgets for Canadian small businesses, focusing spend where it has the most impact.
Transparent Reporting You Can Understand
No confusing dashboards full of jargon. Our reports clearly show how many leads or sales your ads generated and what each one cost — so you always know exactly what you're getting for your investment.
How We Build Campaigns That Actually Convert
We don’t use cookie-cutter setups. Every campaign is built from research specific to your business. Here’s how we work:
Account Audit & Audience Research
If you already have ad accounts, we start with a full audit to identify wasted spend and targeting issues. We also research your ideal customer to build precise audience targeting from real data.
Campaign Strategy & Creative Development
We plan campaign structure, objectives, and budget allocation, then develop ad creative and copy designed to stop the scroll and drive your specific conversion goal.
Launch, Monitor & Optimize
Once campaigns go live, we monitor performance closely — testing creative variations, adjusting targeting, and shifting budget toward what's converting, not letting underperforming ads run unchecked.
Reporting & Scaling
Every month, you receive a clear report showing what your ads generated — clicks, conversions, cost per lead, and return on ad spend — and we scale what's working to maximize your results.
Facebook & Instagram Ads Pricing Plans
Every plan includes campaign setup, audience research, ad creative, and monthly performance reporting. Ad spend budget is separate and paid directly to Meta.
Starter Plan — Launch Campaign
Best for: Small businesses testing Facebook and Instagram ads for the first time with a single, focused campaign.
$329
$189 /one-time
Save $140 — Limited Time Offer
What's Included:
| Feature | Starter |
|---|---|
| Campaigns managed | 1 campaign |
| Audience research & targeting | ✅ |
| Ad creative design | 3 ad variations |
| Ad copywriting | ✅ |
| Conversion campaign setup | ✅ |
| Pixel & conversion tracking setup | ✅ |
| Retargeting campaigns | ❌ |
| A/B testing | ✅ (Basic) |
| Lookalike audience creation | ❌ |
| Instagram Stories/Reels ads | ❌ |
| Custom audience setup | ✅ (Basic) |
| Competitor ad analysis | ❌ |
| Budget optimization | ✅ |
| Landing page recommendations | Basic |
| Monthly performance report | ✅ |
| Dedicated ads manager | ❌ |
| Strategy call | Quarterly |
| Priority support | ❌ |
Professional Plan — Growth Campaigns
Best for: Businesses ready to scale with multiple campaigns, retargeting, and Instagram-specific ad formats.
$799
$449 /one-time
Save $350 — Limited Time Offer
What's Included:
| Feature | Professional |
|---|---|
| Campaigns managed | 3 campaigns |
| Audience research & targeting | ✅ |
| Ad creative design | 6 ad variations |
| Ad copywriting | ✅ |
| Conversion campaign setup | ✅ |
| Pixel & conversion tracking setup | ✅ |
| Retargeting campaigns | ✅ |
| A/B testing | ✅ (Ongoing) |
| Lookalike audience creation | ✅ |
| Instagram Stories/Reels ads | ✅ |
| Custom audience setup | ✅ (Advanced) |
| Competitor ad analysis | ✅ |
| Budget optimization | ✅ |
| Landing page recommendations | Detailed |
| Monthly performance report | ✅ |
| Dedicated ads manager | ❌ |
| Strategy call | Monthly |
| Priority support | ✅ |
Enterprise Plan — Full Meta Ads Domination
Best for: Established businesses needing aggressive multi-campaign management, advanced creative testing, and a dedicated manager driving continuous growth.
$1,499
$899 /one-time
Save $600 — Limited Time Offer
What's Included:
| Feature | Enterprise |
|---|---|
| Campaigns managed | Unlimited |
| Audience research & targeting | ✅ |
| Ad creative design | 12+ ad variations |
| Ad copywriting | ✅ |
| Conversion campaign setup | ✅ |
| Pixel & conversion tracking setup | ✅ |
| Retargeting campaigns | ✅ |
| A/B testing | ✅ (Continuous) |
| Lookalike audience creation | ✅ |
| Instagram Stories/Reels ads | ✅ |
| Custom audience setup | ✅ (Advanced) |
| Competitor ad analysis | ✅ |
| Budget optimization | ✅ |
| Landing page recommendations | ✅ (Custom build) |
| Monthly performance report | ✅ (Weekly check-ins) |
| Dedicated ads manager | ✅ |
| Strategy call | Bi-weekly |
| Priority support | ✅ |
Why Businesses Choose SearchNexa for Facebook & Instagram Ads
Social ads work differently than search ads. Here’s how we make sure yours actually perform.
Scroll-Stopping Creative
We design ad visuals and videos built specifically for social feeds — content that catches attention instead of blending into the scroll.
Precise Audience Targeting
We build custom audiences based on interests, behaviours, and lookalike data, so your ads reach people actually likely to become customers.
Full-Funnel Campaign Strategy
From cold audience awareness to retargeting warm leads, we structure campaigns that guide people toward a purchase, not just a like.
Constant Testing for Better Results
We continuously test creative, copy, and audiences to identify what's actually driving results, then double down on what works.
Facebook & Instagram Ads That Drove Real Growth
See how our smart work helped people grow, made businesses better, and got brands to the top.
Boutique Clothing Store — Vancouver, BC
Instagram carousel ads showcasing new arrivals drove strong click-through rates and steady online sales growth.
Fitness Studio — Calgary, AB
Lead generation ads for a free trial offer filled class schedules within weeks of launch.
Home Renovation Company — Ottawa, ON
Video ads showcasing before-and-after transformations generated a consistent flow of qualified consultation requests.
Restaurant Group — Montreal, QC
Location-targeted ads promoting a new menu launch drove a noticeable increase in reservations that week.
Pet Supply Store — Winnipeg, MB
Lookalike audience campaign based on existing customers expanded reach to new, highly relevant buyers.
Online Skincare Brand — Toronto, ON
Retargeting campaign targeting cart abandoners recovered a significant share of lost sales within the first two months.
Turn Scrolling Into Sales
Contact Us Anytime
Contact us anytime to explore your ideas and launch your website seamlessly, effortlessly, and with impact.
Choose your plan
If we’re the right fit, you’ll choose the service agreement that works best for your organization.
Let’s Talk
We’ll chat about your business, goals, requirements, and what we can deliver to boost your growth.
Start Your Journey
Within days, you’ll be experiencing real results like never before.
Explore More Services from SearchNexa
Looking for more than just Facebook and Instagram ads? Here are some of our related services that can help you grow even further:
Google Ads Management
Social Media Management
Lead Generation Campaigns
Graphic Design & Branding
Digital Marketing Services
Conversion Tracking
Frequently Asked Questions About Facebook & Instagram Ads
This varies by industry and goals, but many of our Canadian small business clients start with $500–$1,500/month in ad spend and scale based on results. Our management fee is separate from ad spend, which goes directly to Meta.
Unlike SEO, paid ads can generate leads from day one. Most campaigns show meaningful data within the first 1–2 weeks, with performance typically stabilizing and improving by month two as we optimize based on real results.
They run through the same Meta Ads Manager platform and often the same campaigns, but each platform has different audience behaviour and ad formats — Instagram leans more visual with Stories and Reels, while Facebook offers broader targeting options. We optimize creative for both.
Yes. We start every engagement with an account audit, identifying wasted spend, poor targeting, and missing tracking — often finding quick wins just from fixing what's already broken.
Yes, always. We manage your campaigns inside your own Meta Business account. You retain full ownership and access at all times.
We handle ad creative design and copywriting as part of every plan, working alongside our graphic design team for polished, on-brand visuals that are built to convert.
Retargeting shows ads to people who've already visited your website or engaged with your content — typically the highest-converting audience available since they already know your business. It's included starting with our Professional plan and is highly recommended for most businesses.
We set up proper pixel and conversion tracking from day one, measuring leads, purchases, and other meaningful actions — not just clicks and impressions. Monthly reports show clear cost per lead and return on ad spend.